Time to think about Christmas
Posted By on Sep 07 2010 12:00 AM
You may be thinking, after reading the title, that yes, it is too early for Christmas. But I think that only applies in terms of the dates between now and December 25th.
You see, although you may not be thinking about it as an imaging producer, or radio broadcaster, you might want to start producing some Christmas imaging now, unless if you're going to use the ones from last year, then I guess you don't have to think about it at all. Your advertisers will soon begin promoting their Christmas offerings, especially hotel chains, and retail outlets. In fact, I heard an advert for a local company promoting their Christmas offers, and yes, we are in September!!
With this in mind, if you're an imaging production company, or an advertiser on a station and have something to offer for Christmas that needs pre-booking around now, I'd say you should get in touch with your station / production company now, make the most of this "Christmas free(ish) airtime" before everyone else starts coming in with similar Christmas sounds like your advert.
With all Christmas imaging, whether if its in an advert, or a jingle, you're going to hear the same sorts of sounds, including the usual Santa "Ho,Ho,Ho", sleigh bells and the like. Perhaps it's time to be a little more inventive, there's bound to be more 21st Century Christmas sounds to go alongside the traditional?
I personally feel Christmas imaging is fun to create, because, in a sense, you throw your target demographic out of the window, as Christmas is for everybody. Say for example, your station targets males, between 30 - 40 years old, you can compromise on your normal station imaging when it comes to Christmas, by using the same station voice on your Christmas imaging, you can use this alongside your usual station imaging; unless of course, you want a completely different voice for your Christmas set, to highlight how different it is.
I guess what this article is trying to say, is although Christmas may be a few months away in literal terms, if you want to make a big impression on listeners this Christmas, think about what elements you want for your Christmas imaging now, especially if you want a fresh new Christmas sound this year.
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