Live365 Announces Launch of New Website
By James | Posted July 22, 2010 in 2
Live365, a pioneer in Internet radio, celebrates 10 years of continuous broadcasting with the launch of its completely redesigned website at www.live365.com. The all-new Live365.com delivers a user experience tested for simplicity and designed to make its wide variety of music and talk programming easier than ever to explore, enjoy, and share.
Live365 designed its new website with its most loyal listeners and subscribers in mind. Among the highlights are an embedded audio player accessible from every page of the website featuring album artwork, recommendations, and sharing features; new Quick Genres, Presets, and Search for hassle-free navigation; updated station directory featuring multiple station views and easy station sort; and station pages with the ability to distribute or share content via Facebook, Twitter, Email, and widgets.
One thing that has not changed with the new site launch is Live365's dedication to supporting citizen broadcasting. Unlike many other Internet radio services, all of Live365 radio stations are still programmed by tastemakers with a passion for a wide variety of music and talk like "real" or terrestrial radio. In fact, 129 stations that launched around 2000 are still active today and celebrating their 10-year anniversaries.
"Live365 was a pioneer in Internet radio when it launched back in 1999," shared Mark Lam, Live365 CEO. "Since then, many companies in our space have come and gone, but Live365 is still going strong, as exemplified in our new website and initiatives ranging from mobile applications to expanded broadcasting services for professionals and businesses."
For advertisers, the new Live365.com redefines the rules of audience engagement, allowing brands to get in front of targeted listeners with improved effectiveness and style. Advertiser options include custom-skinned brand takeovers, simplified geo-targeting, pre-roll video, and precision-placed in-stream audio. As always, listeners have the option to listen free to ad-supported stations or enjoy content with fewer commercial interruptions by becoming a VIP member. VIPs also enjoy an all-access pass to all stations, untethered iPhone access, higher quality sound, and more.