In Ando Media’s Top 20 Webcast Metrics ratings for May 2010,
Pandora is again dominant with a slight month-over-month gain as all of the top five radio broadcast groups slipped slightly for the second consecutive month.
Ando observed in their accompanying press release that “most key metrics were
flat to down one to two percent among the top webcasters,” but in fact the two top broadcaster groups —
CBS and Clear Channel — experienced drops of
over 10%.
But first Pandora: In the Domestic Mon-Sun 6a-12m results, Pandora saw a
slight 0.4% AAS (a/k/a
AQH)
gain from April (326,294 from 324,886). Pandora’s
AAS is now
over 3 times that of second-place
CBS Radio’s 105,401
AAS.
Meanwhile, CBS Radio experienced a
12% decrease in
AAS from April to May in the same report (dropping from 120,043 to 105,401). Clear Channel suffered similarly,
dropping 10% in
AAS in the Domestic chart.
Overall, CBS Radio’s domestic
AAS has
decreased 27% since January 2010 (146,148 to 105,401) while Clear Channel is
down 11% since their
AAS high-point of 82,424 in March 2010.
Online-only webcas
ters held their ground with
minimal gains and losses. Second-place on the “All Streams” ranker Digitally Imported, for example,
rose to 56,707 AAS in May from 55,584 in April while 977Music.com (#3 in the Daypart 6am-12am, Mon-Sun ranking), rose from 35,210
AAS in April to
36,272 in May.
The May Domestic and All Streams charts for the Mon-Sun 6a-12m daypart are shown below. Find more from Ando Media
here and read our coverage of April’s rankings
here.
Source