Posted By David Childers on Feb 15 2014 06:00 PM
The traditional media with the highest usage, newspapers, had the lowest perceived ROI (return on investment), while the ones with lower usage: TV, cable and outdoor, had the highest ROI (retrun on investment) among the traditional media.
(Note - SMB refers to Small and Medium size Businesses)
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Posted By David Childers on Feb 15 2014 05:18 PM
Television advertisement spending in the U.S. will grow more each year for the next five years than digital video ads will.
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Posted By David Childers on Feb 15 2014 04:59 PM
The TV has now become a tailor-made device for the individual. No more “one-size-fits all” solutions.
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Posted By David Childers on Feb 15 2014 04:54 PM
Average mobile data use in North America nearly doubled in 2013 to 1.38 GBs a month leading the world.
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Posted By David Childers on Feb 15 2014 04:51 PM
Connected TVs are on pace to take over the television viewing experience.
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Posted By James Davey on Feb 13 2014 06:20 PM
Loudcity announced several weeks ago that it would be shutting it's doors for the final time. This led to widespread panic for thousands of licensed stations under Loudcity's business to find an alternative. StreamLicensing's owner, Marvin has been flooded with new customers and welcomes...
Posted By David Childers on Feb 12 2014 07:49 PM
Radio streaming market continues to expand and change.
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Posted By David Childers on Feb 12 2014 07:38 PM
Ask any executive in the radio industry and they'll say (publicly) radio is doing fine. In private, you may get another answer.
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Posted By David Childers on Feb 12 2014 06:50 PM
Online there are many things that need in-depth knowledge, but which people attempt with the narrowest of knowledge margins.
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Posted By David Childers on Feb 12 2014 05:54 PM
The radio industry has acquired a style where it's hard to distinguish one station from the next, especially when those stations share format.
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