The traditional media with the highest usage, newspapers, had the lowest perceived ROI (return on investment), while the ones with lower usage: TV, cable and outdoor, had the highest ROI (retrun on investment) among the traditional media. (Note - SMB refers to Small and Medium size Businesses) ...
Television advertisement spending in the U.S. will grow more each year for the next five years than digital video ads will. Click on the link to read the entire article. ...
The TV has now become a tailor-made device for the individual. No more “one-size-fits all” solutions. Click on the link to read the entire article. ...
Average mobile data use in North America nearly doubled in 2013 to 1.38 GBs a month leading the world. Click on the link to read the entire article. ...
Connected TVs are on pace to take over the television viewing experience. Click on the link to read the entire article. ...
Loudcity announced several weeks ago that it would be shutting it's doors for the final time. This led to widespread panic for thousands of licensed stations under Loudcity's business to find an alternative. StreamLicensing's owner, Marvin has been flooded with new customers and welcomes...
Radio streaming market continues to expand and change. Click on the link to read the entire article. ...
Ask any executive in the radio industry and they'll say (publicly) radio is doing fine. In private, you may get another answer. Click on the link to read the entire article. ...
Online there are many things that need in-depth knowledge, but which people attempt with the narrowest of knowledge margins. Click on the link to read the entire article. ...
The radio industry has acquired a style where it's hard to distinguish one station from the next, especially when those stations share format. Click on the link to read the entire article. ...
