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Weekly Web Radio Listening Up 30% From 2011
Posted By James on Apr 01 2012 06:44 PM
According to new data from Edison Research and Arbitron, weekly Internet radio listening in the U.S. grew 30% from 2011 to 2012. "This is the largest year-over-year increase we’ve seen since we began tracking this stat in 1998," writes Edison VP Tom Webster. And it's likely thanks to smartphones.The data is part of Edison and Arbitron's report, "The Infinite Dial 2012: Navigating Digital Platforms," which will be released in full on April 10.
The companies found that 29% of Americans 12+ used Internet radio (including AM/FM streams and pureplays) weekly in 2012, up from 22% in 2011.
Webster points to smartphones and mobile web access as the catalyst. "In a sense, the continued penetration of smartphones is encouraging something of a radio renaissance, though it doesn’t look like your father’s Victrola," he writes.
"The ability to pick songs is now an algorithm. The Internet radio services of tomorrow have to show me how that content matters, if they want to matter."
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